Sterling Kilgore

In this blog series, I am sharing stories my Dad shared with us as we were growing up about business—and now I see about life. Dad loved business. He loved sales in particular and through his experiences selling and brokering scrap and steel for 39 years across the nation, he had a lot of stories to tell. In my last blog, I shared how he got into the business he wanted and how being honest kept him there. This one is all about the importance of being ‘who you are’ in every situation, even if ...

Sterling Kilgore talks about promoting your brand from home.
Sterling Kilgore
Sterling Kilgore is a Chicago-based PR/social media marketing agency with a talent for connecting companies & customers on social media. SterlingKilgoreBlog.com

Sterling Kilgore talks about promoting your brand from home.

Sterling Kilgore talks about the significance of voice search in digital marketing.

Sterling Kilgore talks about better connecting with customers through digital marketing.

Sterling Kilgore outlines the importance of SEO.

Media interviews are a great way to get your company noticed by a wide audience. Opportunities for media interviews don’t come along every day. When they, do preparation is key to successfully promoting your company’s message and establishing yourself as an industry thought leader. One interview can turn into a regular monthly or quarterly spot providing exposure to new audiences and potential clients. The following outlines some pro-tips for making the most out of every media opportunity.
Be...

Sterling Kilgore talks about why it is important for your business to maintain a strong online presence.

Sterling Kilgore outlines starting a public relations plan.

In today’s workforce, one of the most common ways for professionals to increase their knowledge of an industry is by reading books from leaders and innovators in the industry. Using books to learn more about one’s industry can not only help them improve their skills as a professional, but it can also help them to better understand their industry as well. Professionals working in marketing and public relations should consider reading some of these well-known books.
Contagious: Why Things Catch...

Most individuals have likely used the art of persuasion at some points in their lives, whether through school or a career. It certainly is a major influence on marketing. To get the most out of persuasion within your marketing efforts, here are seven things to consider:
First: What Is Persuasion?
Before learning more about how persuasion influences your marketing efforts, let’s define what persuasion is. In its simplest form, persuasion is defined as an attempt to influence your audience to t...

With more competition than ever before, companies are under more pressure to establish themselves as a leader in their industry. One of the most important step you can take is to have a blog that your contribute to frequently on your website. Doing so can provide a number of benefits.
It Can Increase Credibility
The rise of the internet and associated technology has increased the amount of competition that a company faces, making it important to take extra steps to increase levels of trust. W...

As we wind down the month of January, 1/12 of 2019 is nearly complete. 2020 will be here before we know it! I’m kidding, of course. There are still plenty of things to look forward to in 2019. Here at Sterling Kilgore, we rang in the New Year with our blog about the Top 4 PR trends to watch in 2019 so it’s only fitting we also share what to keep an eye when it comes to social media.
In the world of social media, it seems like change happens in the blink of an eye. If we go back just a few yea...

Here’s a question we get asked often: “Can our LinkedIn Company Page share posts from our employees?”
Our answer has always been the same…No… until a couple months ago. At the end of 2018, LinkedIn announced it was rolling out its next generation of Company Pages. Enhanced features from this update include the ability for companies to participate in conversations happening in relevant hashtags or groups as well as expand the reach of employee messaging.
Pretty exciting, right? Now, let’s dig ...